How much will this cost?

Nothing. Nunca. Ninguno. Nada. It is free for individuals and for organizations.

Who is behind 'Taming the Butterfly' and why?

The people who came up with this idea are the founders of SociaLens, a Bloomington-based company working with organizations to help them to thrive in the Digital Age. Their idea for the game arose out of research that predicts communities like Bloomington will be far better off in the future if they get good at using digital technologies to (a) connect and coordinate effectively, and (b) plan for the future.

Will it take a lot of time to participate?

Participating in 'Taming the Butterfly' will take as much time as want to invest in the experience. The game runs from May 5th through May 12th. To fully participate, we would recommend planning to spend about about an hour throughout each day over the course of a week. Some will choose to emphasize training over games, and others will dive into the story as a way of applying their skills toward connecting with their neighbors. We hope you try all of the activities. Part of digital fluency involves experimentation while understanding one's constraints.

I am not tech-savvy at all. Am i going to look silly or ruin the game?

Absolutely not! Many people in this game will be inexperienced with Internet technology. Learning the online tools and culture together as an entire city affords you as many peers struggling with the same issues as mentors to guide you to new experiences. To that end, expert coaches will provide daily tutorials.

I am a total digitally fluent social media guru. Is this going to be a waste of my time?

Absolutely not! Even the most guru-like Internet star will find other ways to contribute, such as mentoring others. The reality of the Digital Age is that technology changes rapidly. What you know now will need to be updated tomorrow. This is an opportunity to push your own envelope.

I don't feel like my employees can spare the time. We are already maxed out with work.

In our experience, many of the time-killing challenges that face people and organizations today—such as inbox overload, fragmentation of customer channels, lack of innovation, and poor customer service—can be solved by increasing an organization's digital fluency. This is true for workers and especially managers and leaders. The flexible time your organization spends over the course of the week collaborating with other local citizens will end up saving you more time in the long run.

I still have more questions. How can i contact you to get them answered?

Please email us at tamingthebutterfly[at]socialens[dot]com.